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  • Writer's pictureGumansh Dureja

<meta> in SEO

use of meta tags in SEO
Meta in SEO

<meta> in SEO is typically used to provide metadata or information about an HTML document to browsers and search engines.

<meta> in SEO

Some of the more commonly used <meta> tags include:

<meta name="description" content=""> : This tag is used to provide a brief description of the web page's content. It often appears in search engine results as snippets below the page title and gives users a summary of the page's content.

<meta name="keywords" content=""> : Previously, this tag was used to define a list of keywords related to the content of a web page. However, search engines no longer rely on this tag for ranking.

Must Read: How does SEO increase website traffic?

<meta name="author" content=""> : This tag is used to identify the author or creator of a web page.

<meta name="viewport" content=""> : This tag is used to determine the display and scale of a web page on different devices, especially mobile devices.

It is important to note that search engines primarily use the content and relevance of the actual page content to determine rankings and understand the topic of a web page, rather than relying heavily on certain <meta> identifiers.

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