Which keywords are better, high-volume or low-volume keywords?
The choice between high-volume and low-volume keywords depends on your specific goals and circumstances. Let's explore the differences:
High-Volume Keywords: These are keywords that have a high search volume, meaning they are frequently searched for by users. High-volume keywords can potentially generate more traffic to your website or content, increase visibility, and attract a larger audience. However, they also tend to be more competitive, with many websites or businesses targeting them. It may require more effort and resources to rank higher in search results for these keywords.
Low-Volume Keywords: These keywords have a lower search volume, meaning they are less frequently searched for. Low-volume keywords often have less competition, making it relatively easier to rank higher in search results. While they may not bring in as much traffic as high-volume keywords, they can be valuable for targeting specific niche markets or long-tail keywords. Low-volume keywords can attract more qualified and targeted traffic, resulting in higher conversion rates and engagement.